10 Steps to a Great NewsletterClaire Cunningham A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1 Define Your Audience -- Who are you publishing for Clients customers – present, past and prospective Employees Your audience will define your content. 2 Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve. 3 Plan Content -- What interests your audience Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way. 4 Establish a Budget -- Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs. 5 Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership. 6 Select a Name -- Your “baby” needs a name. Choose something simple and relevant. 7 Develop a Design -- Determine format and length. Then select a simple design – and stick with it. 8 Assign the Task of Writing -- Designate a good writer, editor and proofreader – people who’ll respect your deadlines and tone. 9 Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them. 10Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined. Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.
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