So Whats Your ArgumentKen Nadreau Arguments arent always bad things. Sometimes Theyre used to convince someone of an important point they may not yet realize. Youve probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. So you argued your position with them. Maybe you wanted to buy a big ticket item and had to argue the value of buying it with your spouse! Arguments dont necessarily have to be shouting matches. They can simply be a device used to convince someone of something that you feel is important. Its funny then, how so few sales people use the art of arguing to sell their products. Wouldnt a person who wants someone to buy something from them want to try and convince that one that itd be a good idea Maybe its because its not such a good idea Could be why so many sales pitches are designed to connive potential customers into buying rather than giving them a convincing argument instead. Lets face it . . . Whod want to argue a losing point After all, if a product is of little value, who in their right mind would want to take the position of trying to convince someone it had value Maybe thats why so few try to convince rather than connive! But what is the difference between convincing and conniving anyway A conniver is like the person in a movie or TV show thats holding something they probably shouldnt be. Suddenly, a cop pulls up and he quickly passes the object to the person next to him with the words, "Here, take this quick!" The poor unsuspecting by-stander is "left holding the bag", and doesnt know what hit him as hes dragged off to the pokey. So, to put it simply . . . A conniver is the person who tries to get you to do something without thinking about it. He creates a sense of urgency and force feeds it to you before you can say no. Now a convincer is quite the opposite. He wants you to know what youre getting into and is willing to spend the time going over it with you. He has a valid argument and has no qualms about letting you hear it. So, by the time he hands you the "bag", you know exactly whats in it, and youve been able to make a rational decision about whether you want to "hold" it or not. This leaves us with two important questions . . . If youre searching the Internet looking for product to buy, who would you rather run into If youre trying to sell valuable products on the Internet, which of the above two do you think you should be Hopefully, the argument is clear!
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