Online Classifieds with AnglesMichael J Medeiros What many may consider the most important part of advertising is writing an effective ad. The information that provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results. Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three effective angles to consider for promotion. Expressive Advertisements An expressive advertisement is very personal. Expressive ads may be a good idea for a small business wanting to utilize a personal approach. Think of writing an excerpt of the day in a journal. As the writer of the advertisement, express personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example. Persuasive Advertisements A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view. A common form of advertising, using a Persuasive approach, is the Governments, "Register to Vote," Campaigns. They generally are direct and to the point. They provide a concise reason why the reader should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of persuasion. Informative Advertisements Informative advertisements provide detailed information. They explain all the details of the product or service. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming common on the internet, as people are information hungry. Consumers want to know what they are buying. In addition, this is a wise choice if consumers cannot physically see the item for sale. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles Not Dealerships. They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive. With some thought and planning, an advertiser can present their information with an angle that sells. It takes monitoring, trial and error, and careful construction. Present the most important information first and include a call to action. If the audience does not recognize an ordering process, it is likely the advertisement will not produce results.
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