Improving Your Inter-Company Communications At No CostMartin Bailey Its all very well having a flashy and expensive advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan. Want a more in-depth guide to internal and customer communications, plus a CD-ROM with software with advice, additional content and links to helpful sites Buy Marketing your Business today Firstly, everyone need to be able to get accurate information, so ensure that you have a good computer network or better still, a fully-fledged Intranet and routinely store the latest versions of documents where everyone can access them. Keep all staff that have any exposure to customer AT WHATEVER LEVEL aware of new campaigns. Even the Stores Manager might talk with customers on the phone, so make sure that everyone knows whats going on. As a Marketing Manager you may be paid for your ideas, but it doesnt mean that youre the only one that has them. Listen to others - they may come up with the basis of an idea that you can develop, but ensure you dont steal all the credit - the very fact that you can deliver on the initial idea proves your worth, and nothing is likely to aggravate colleague more than someone stealing their glory. As email is commonplace in most businesses you can easily keep staff up-to-date with newsletters. It doesnt have to be anything flash - just a short, sweet email with a summary of whats going on. In any case, if you write a long-winded document, chances are it wont get read. Chat systems can be a good way of hosting online meetings, regardless of the location of staff. Products such as MSN Messenger, Eyeball Chat, ICQ, Skype and Ivisit all offer the ability for users to type, talk and even video-conference with one or sometimes even several people simultaneously. This subject is covered in greater detail in Martin Baileys book, Marketing your Business, available from www.marketingyour.biz. Chapter 1.5 within the theoretical sections of Marketing your Business enters into much greater detail about improving communications and internal staff relations. Chapter 1.8 also demonstrates various Internet communication methods.
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