How to Earn More by Visualizing Your Marketing SuccessCharlie Cook Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives We all daydream and picture ourselves in places wed like to go to, or doing things we enjoy or have always wanted to try. What do you do next if you want to make your daydream real If you want to take a vacation you make plans, buy your plane tickets and reserve a hotel room. When the date arrives you head off to enjoy the rewards of your daydreaming and planning. Olympic athletes do a similar thing before a competition. They imagine themselves skiing a course or moving through their sequence of gymnastic moves. As they prepare, they see themselves doing each move to perfection and then standing on the podium with a medal around their necks. Visualization may apply to planning a great vacation and to winning athletic competitions, but can it help you succeed in business You may remember the Harvard Business School study where recent graduates were surveyed about their goals and then ten years later. The result of visualizing their success Graduates who had had clear goals in mind were making two to ten times as much money as their classmates. Put this strategy to work; do some directed daydreaming. Visualize Your Goals - Create a vivid image in your mind of what success means to you. Write down the answers to the following questions about your image of success:
Visualize Your Objectives - To reach your lofty goals, youll need to identify specific marketing goals: How many clients or customers do you want or will you need to be working with each month How many new clients do you want to add per month In order to bring in new clients, youll need to generate qualified prospects. How many prospects do you want to target each month How will you find them Visualize Your Marketing Strategy - You need a plan. Most small businesses owners struggle with this part. Begin by asking yourself:
Visualize Your Marketing Tasks - Just having a marketing message, or an advertising campaign or a web site doesnt ensure you of anything. Each of these needs to achieve the specific goals and objectives you have set. The best way to evaluate these efforts is from your prospects perspective. Ask yourself: What are my prospects primary concerns Are my marketing messages interesting to prospects What would my response be to my own marketing calls Without mentioning the name of the company, its credentials or products, is the value of what I provide clear to prospects What do I want prospects to do when they visit my web site Just visualizing success wont get you there, but it is an effective way to begin planning. Develop your marketing goals, strategy, objectives, and tasks from this big picture, and youll create a plan that will lead you to become wildly successful.
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